I’ve lived in the Metro Atlanta area for nearly 9 years, but it wasn’t until the fall semester of 2016 that I actually moved downtown. I was excited to see all of the sights that the city has to offer, and one of those was Krog Street Market. The market has quickly become one of my favorite places to get gourmet foods, people watch, and spend time with friends! When I went to take notes for my built environment description, I brought some close friends along to enjoy the space with me.`
After my detailed site description notes on Krog Street Market were taken, I decided to sit back and really absorb everything that was occurring around me. My friends and I are naturally cynical people, and we tend to enjoy gentle mockery of those who appear to have everything together. As we continued our conversations, I began to recognize a pattern in the people surrounding us.
While the people in the area were of many different races, ages, heights, and weights, they all had a defining characteristic: nearly everyone appeared to be a part of the middle or upper-middle class. While this observation is entirely subjective, I believe that it is almost entirely true.
Individuals and groups walking past our table were wearing name brand or high end clothing which appeared to be relatively new. Young children were being pushed in high end, retail expensive strollers that also appeared relatively new. Most customers at the different restaurants and shops within the building paid with cards, something that is generally more difficult for a lower class person or family to obtain.
My belief that the space was populated by mostly middle or upper-middle class citizens was solidified when I ran into one of the alumni of my fraternity. This brother* is a white man in his mid-thirties, who is a college graduate in grad school, happily married, and has a steady job. When I asked him how he felt about Krog Street Market, he replied that he loves the environment, and that he and his husband come to the area every weekend.
Observation of the many restaurants and shops within the market showed that the price levels of each venue were at an above average level. For instance, a gourmet chocolate shop housed in Krog Street Market charges $9 for each of its chocolate bars. Other shops and restaurants charge similarly high amounts for their products. This further strengthened my theory that the market caters to those of higher monetary standing, as someone with less spending money would not be likely to spend such a high amount of money ‘every weekend.’
All in all, while Krog Street Market is a beautiful place to eat and enjoy the company of others, it is not a space meant for everyone. The clientele is expected to have a certain amount of disposable income, and those without this much spending money generally do not spend as much time there as their wealthier counterparts.
*Upon meeting this alumnus, I asked his permission to quote his answers to questions I asked him about the space. He agreed, and further agreed to allow me to post these quotes on my blog.